Through my freelance work, I was created the official logo for Inflect Consulting Ltd, a private company run by Alan Gillies.
This company helps provide business insights and guidance for anyone running or starting up their own business. Inflect Consulting is brand new and also focuses on providing financial advice. This is why the blue arrow in the N is inspired by stock market imagery.
As seen on the left, the logo went through few iterations before Alan and I decided on a final design. We even took the time to decide which shade of blue would show up correctly for people with different types of colour blindness (protanopia and deuteranopia). I enjoyed making this logo and helping Alan find the design he was happy with.